14-15 D'Arblay St Soho W1F 8DZ

+44 (0)20 3960 7900

Folk - Insight & Brand Consultancy

People. Culture. Creativity.

What we do

Enhanced qual


It takes imagination and graft to get beyond the surface. We do what it takes. Groups and depths with a difference; ethnography and films that deliver; smarter online. Everything's bespoke.

Engaging quant


We work with survey software innovators to ensure respondent engagement. But it's the output that matters. We distil the data to unearth the stories and commercial opportunities. 

Culture questing


It can be hard to see the bigger picture. We look beyond individual perspectives, harnessing the views of semioticians, industry experts and digital influencers to unearth opportunities.

Creative international


Much of our work spans multiple countries. Through sensitive moderation, like-minded partners and close supervision, we deliver consistency and rigour to ensure creativity rules throughout.