14-15 D'Arblay St Soho W1F 8DZ

+44 (0)20 3960 7900

Folk - Insight & Brand Consultancy

People. Culture. Creativity.

What we do

Enhanced qual

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It takes imagination and graft to get beyond the surface. We do what it takes. Groups and depths with a difference; ethnography and films that deliver; smarter online. Everything's bespoke.

Engaging quant

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We work with survey software innovators to ensure respondent engagement. But it's the output that matters. We distil the data to unearth the stories and commercial opportunities. 

Culture questing

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It can be hard to see the bigger picture. We look beyond individual perspectives, harnessing the views of semioticians, industry experts and digital influencers to unearth opportunities.

Creative international

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Much of our work spans multiple countries. Through sensitive moderation, like-minded partners and close supervision, we deliver consistency and rigour to ensure creativity rules throughout.