14-15 D'Arblay St Soho W1F 8DZ
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Folk - Insight & Brand Consultancy

People. Culture. Creativity.

Things clients have said...

Debenhams

One of the best qual pieces of work we’ve had in a long time... the first where we’ve been able to bring a 3rd party into the room with the board. Really looking forward to working again in the future. 

Arla

Great - for their ability to deliver clear insights and recommendations that help the business to make key decisions with great confidence. 

NIVEA

Everyone has been so positive. Your direction was super clear and really helped with developing the campaign. A huge thank you from our side… It’s been lovely working with you. 

Dr. Martens

Innovative approaches, along with clear presentation, gave us a much deeper understanding of the diversity of our consumers, their behaviour and how and why they connect with the brand. Their work is highly valued - informing strategic direction across the business. 

World Animal Protection

Their depth of insight and creative methodology moved us beyond the default generic, giving us actionable feedback that helped define who we are and how to embed this into our comms. 

Premier Inn

I highly recommend these guys. If you want a research partner who will deliver meaningful market insights then they are a valuable asset to have alongside you.