My go-to qual agency. They always provide a distillation of the issues with actionable recommendations. But what really makes Folk stand out is they go above and beyond for clients in terms of agility without compromising integrity.
Innovative approaches, along with clear presentation, gave us a much deeper understanding of the diversity of our consumers, their behaviour and how and why they connect with the brand. Their work is highly valued - informing strategic direction across the business.
Their depth of insight and creative methodology moved us beyond the default generic, giving us actionable feedback that helped define who we are and how to embed this into our comms.
Everyone has been so positive. Your direction was super clear and really helped with developing the campaign. A huge thank you from our side… It’s been lovely working with you.