London

+44 (0)20 3960 7900

+44 (0)20 3960 7900

  • Home
  • What we do
  • Clients
  • Contact
  • Blog
  • More
    • Home
    • What we do
    • Clients
    • Contact
    • Blog
  • Home
  • What we do
  • Clients
  • Contact
  • Blog
Folk - Insight & Brand Consultancy

Enhanced consumer insight

Enhanced consumer insightEnhanced consumer insight
Awards Research Insight

What we're about

People interacting. Creative.

People.

Creativity.

Culture.

We use different tools and techniques but meeting people and smart interaction lies at the heart of it all.

Cultural context.

Culture.

Creativity.

Culture.

Consumers can't tell you everything. We use semiotics, experts and influencers to cover different perspectives.

Creative development.

Creativity.

Creativity.

Creativity.

Effective insight is about inspiring  brands, helping them realise the full potential of their marketing & comms.

What we do

Enhanced qual

Engaging quant

Engaging quant

researching people and trends

It takes imagination and graft to get beyond the surface. We do what it takes. Groups and depths with a difference; ethnography and films that deliver; smarter online interaction. Everything's bespoke.

Engaging quant

Engaging quant

Engaging quant

We work with survey software innovators to ensure respondent engagement. But it's the output that matters. We distil the data to unearth the stories and commercial opportunities. 

Culture questing

Creative international

Creative international

cultural trends semiotics research

It can be hard to see the bigger picture. We look beyond individual perspectives, harnessing the views of semioticians, industry experts and digital influencers to unearth opportunities.

Creative international

Creative international

Creative international

international market research

Much of our work spans multiple countries - online and in-the-room. Through sensitive moderation, like-minded partners and close supervision, we deliver consistency and rigour to ensure creativity rules throughout. 

Clients

What our clients say

Cazoo

Reckitt

Lurpak

Cazoo online car retailer

Folk have been working with us since Cazoo was just an idea. They have been fundamental in helping to shape our strategy and comms in this new market. And let’s not forget: they are the best to work with!

Lurpak

Reckitt

Lurpak

advertising research, lurpak, arla, where there are cooks

Folk have been a great foundation for ​our ads and a constant companion in everything we do with the brand - giving clear insights and recommendations that help us to make decisions with confidence. Their work lives on vividly.

Reckitt

Reckitt

Dr. Martens

My go-to qual agency. They always provide a distillation of the issues with actionable recommendations. But what really makes Folk stand out is they go above and beyond for clients in terms of agility without compromising integrity.   

Dr. Martens

World Animal Protection

Dr. Martens

Dr Martens, DMs, advertising

Innovative approaches, along with clear presentation, gave us a much deeper understanding of the diversity of our consumers, their behaviour and how and why they connect with the brand. Their work is highly valued - informing strategic direction across the business.

World Animal Protection

World Animal Protection

World Animal Protection

charity research

Their depth of insight and creative methodology moved us beyond the default generic, giving us actionable feedback that helped define who we are and how to embed this into our comms.

NIVEA

World Animal Protection

World Animal Protection

Everyone has been so positive. Your direction was super clear and really helped with developing the campaign. A huge thank you from our side… It’s been lovely working with you.

Folk tales

Contact

Send a message...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

At the moment we're working from home but normally you'd find us in Soho...

Say hello

Folk Research Ltd

14-15 D'Arblay Street, Soho, London, W1F 8DZ

+44 (0)20 3960 7900


Copyright © 2022 Folk Research Ltd - All Rights Reserved.

  • Home
  • What we do
  • Clients
  • Contact
  • Cookies & Privacy