What we're about
People.
Creativity.
Culture.
We use different tools and techniques but meeting people and smart interaction lies at the heart of it all.
Culture.
Creativity.
Culture.
Consumers can't tell you everything. We use semiotics, experts and influencers to cover different perspectives.
Creativity.
Creativity.
Creativity.
Effective insight is about inspiring brands, helping them realise the full potential of their marketing & comms.
What we do
Enhanced qual
Engaging quant
Engaging quant
It takes imagination and graft to get beyond the surface. We do what it takes. Groups and depths with a difference; ethnography and films that deliver; smarter online interaction. Everything's bespoke.
Engaging quant
Engaging quant
Engaging quant
We work with survey software innovators to ensure respondent engagement. But it's the output that matters. We distil the data to unearth the stories and commercial opportunities.
Culture questing
Creative international
Creative international
It can be hard to see the bigger picture. We look beyond individual perspectives, harnessing the views of semioticians, industry experts and digital influencers to unearth opportunities.
Creative international
Creative international
Creative international
Much of our work spans multiple countries - online and in-the-room. Through sensitive moderation, like-minded partners and close supervision, we deliver consistency and rigour to ensure creativity rules throughout.
Nice things clients have said...
Debenhams
Debenhams
Debenhams
One of the best qual pieces of work we’ve had in a long time... the first where we’ve been able to bring a 3rd party into the room with the board. Really looking forward to working again in the future.
Arla
Debenhams
Debenhams
Great - for their ability to deliver clear insights and recommendations that help the business to make key decisions with great confidence.
NIVEA
Debenhams
Dr. Martens
Everyone has been so positive. Your direction was super clear and really helped with developing the campaign. A huge thank you from our side… It’s been lovely working with you.
Dr. Martens
World Animal Protection
Dr. Martens
Innovative approaches, along with clear presentation, gave us a much deeper understanding of the diversity of our consumers, their behaviour and how and why they connect with the brand. Their work is highly valued - informing strategic direction across the business.
World Animal Protection
World Animal Protection
World Animal Protection
Their depth of insight and creative methodology moved us beyond the default generic, giving us actionable feedback that helped define who we are and how to embed this into our comms.
Premier Inn
World Animal Protection
World Animal Protection
I highly recommend these guys. If you want a research partner who will deliver meaningful market insights then they are a valuable asset to have alongside you.