What we're about
People.
Creativity.
Culture.
We use different tools and techniques but meeting people and smart interaction lies at the heart of it all.
Culture.
Creativity.
Culture.
Consumers can't tell you everything. We use semiotics, experts and influencers to cover different perspectives.
Creativity.
Creativity.
Creativity.
Effective insight is about inspiring brands, helping them realise the full potential of their marketing & comms.
What we do
Enhanced qual
Engaging quant
Engaging quant
It takes imagination and graft to get beyond the surface. We do what it takes. Groups and depths with a difference; ethnography and films that deliver; smarter online interaction. Everything's bespoke.
Engaging quant
Engaging quant
Engaging quant
We work with survey software innovators to ensure respondent engagement. But it's the output that matters. We distil the data to unearth the stories and commercial opportunities.
Culture questing
Creative international
Creative international
It can be hard to see the bigger picture. We look beyond individual perspectives, harnessing the views of semioticians, industry experts and digital influencers to unearth opportunities.
Creative international
Creative international
Creative international
Much of our work spans multiple countries - online and in-the-room. Through sensitive moderation, like-minded partners and close supervision, we deliver consistency and rigour to ensure creativity rules throughout.
What our clients say
Cazoo
Reckitt
Lurpak
Folk have been working with us since Cazoo was just an idea. They have been fundamental in helping to shape our strategy and comms in this new market. And let’s not forget: they are the best to work with!
Lurpak
Reckitt
Lurpak
Folk have been a great foundation for our ads and a constant companion in everything we do with the brand - giving clear insights and recommendations that help us to make decisions with confidence. Their work lives on vividly.
Reckitt
Reckitt
Dr. Martens
My go-to qual agency. They always provide a distillation of the issues with actionable recommendations. But what really makes Folk stand out is they go above and beyond for clients in terms of agility without compromising integrity.
Dr. Martens
World Animal Protection
Dr. Martens
Innovative approaches, along with clear presentation, gave us a much deeper understanding of the diversity of our consumers, their behaviour and how and why they connect with the brand. Their work is highly valued - informing strategic direction across the business.
World Animal Protection
World Animal Protection
World Animal Protection
Their depth of insight and creative methodology moved us beyond the default generic, giving us actionable feedback that helped define who we are and how to embed this into our comms.
NIVEA
World Animal Protection
World Animal Protection
Everyone has been so positive. Your direction was super clear and really helped with developing the campaign. A huge thank you from our side… It’s been lovely working with you.